WHAT IT IS

This award-winning, powerful blow-dry cream dramatically cuts blow-dry time, while fighting frizz and replenishing moisture and shine.

WHO IT'S FOR

All hair types, especially those that want a keratin enhanced hair primer that protects against frizz and humidity with each blow-dry.

WHY WE LOVE IT

• Won Beauty Launchpad Readers Choice Award for best blow-dry cream.
• Lightweight, moisture-rich hairstyling cream hydrates and smoothes the hair during daily blow-drying and heat styling.
• Cuts blow-dry time and makes hair easier to style.
• Powered by Signature Keratin to fight frizz and help keep hair smoother, longer.
• Ultra-conditioning formula for luminously shiny hair.
• Rosemary leaf extract conditions and calms unruly strands.
• Hydrolyzed wheat protein strengthens the hair and provides heat-protection.
• Soy protein locks out humidity and delivers superior frizz control.